A podcast with Dr Rebecca Jackson - Episode 2 "Emotional Intelligence" Part 1, "Managing Yourself"-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” focused on building a strong personal brand, especially on LinkedIn. Hosted by Tom Liversedge from APS, the session featured B2B influencer specialist Alex Galvez and influencer marketing expert Gordon Glenister. They discussed how authenticity, consistency, and storytelling are central to online influence.<br /><br />Alex shared her journey from corporate sales to becoming a LinkedIn Top Voice and founder of LinkedIn Local, emphasizing that a personal story often performs better than purely educational content. She explained that vulnerability and honesty help build trust, while consistent messaging and branding across platforms make people easier to recognize and remember.<br /><br />The speakers also explored what types of content resonate most, with poll results showing that people mainly follow others who educate, add value, or share interesting views. They advised against overusing generic motivational quotes and stressed the importance of meaningful, relevant posts.<br /><br />Other key takeaways included using keywords in LinkedIn profiles, engaging in comments, tagging people thoughtfully, and maintaining consistency. They also highlighted the importance of employee advocacy, professional memberships, and avoiding overly aggressive sales approaches on LinkedIn. Overall, the session encouraged attendees to use LinkedIn strategically to strengthen credibility, visibility, and professional relationships.

Keywords

LinkedIn personal branding

online influence

authenticity

storytelling

consistency

employee advocacy

B2B influencer marketing

professional credibility